The hottest consumption upgrade makes smart applia

2022-07-31
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Consumption upgrading has made smart appliances a symbol of quality of life

the national electric appliance industry information center recently released the 2018 third quarter report on China's home appliance industry (hereinafter referred to as the "report"). The report shows that the overall scale of China's home appliance market in the third quarter was 1821 billion yuan, a year-on-year decrease of 5.6% in order to promote the green development of the automotive industry. Black and white electricity, Kitchenware and other household appliances all declined in varying degrees. The retail sales of air conditioning market fell by 8.7% year-on-year, and the total sales of ice washing fell by 2.2.%, Kitchen and bathroom appliances fell by 4.9% year-on-year, and color TV sets fell by 18.3% year-on-year. Correspondingly, the category of household electrical appliances increased significantly, with a year-on-year ratio of 14.8%. For consumers, smart appliances have become a symbol of quality life

"although the overall situation is not optimistic, the trend of consumption upgrading has not changed. People's consumption demand is expanding, and new personalized consumption demand is constantly forming. At the same time, the future market competition will be more intense, posing new requirements and challenges to enterprises and the market." Gefengliang, vice president of the China Household Appliances Research Institute, told

Zhang Xin, director of the comprehensive business department of China Light Industry Federation, said that China is a large producer of household appliances and a large consumer of household appliances. Although the performance of the home appliance market in the third quarter showed a situation that has not appeared in recent years, the role of the domestic consumer market as a stabilizer and ballast for economic development is more prominent

affected by multiple adverse factors such as real estate, climate and flat demand, the overall and sub category trend of household appliance market sales in the third quarter of 2018 showed increased pressure. As a whole, there is no sign of loosening in the macro-control and purchase restriction of real estate across the country. The delivery of commercial housing is lower than expected, and the ability to pull the home appliance market is limited. Due to the large number of promotion nodes in the first half of the year, part of the demand in the third quarter was overdrawn, while the two promotion nodes "National Day" and "double 11" in the second half of the year were both in the fourth quarter, and some consumers chose to postpone their purchases, resulting in a downturn in consumer demand in the third quarter

the report shows that in the third quarter, the online home appliance market reached 61.5 billion yuan, a year-on-year increase of 15.4%. Except for color TV sets, the market of all kinds of home appliances is showing a positive growth trend. The offline market failed to continue the stable trend in the first half of the year, with a decline of 13.6%, and the whole category showed a downward trend. However, the status of offline channels as the main support of the home appliance market has not changed. At present, the proportion of offline home appliance market in the overall market is still as high as 66%

at present, China's retail industry is undergoing the third transformation, that is, online and offline smart retail. According to the report, only online and offline linkage can promote the continuous and steady development of the electric industry with a thermal conductivity less than 0.033w/(m*k). Therefore, the impact testing machine (auto parts testing machine) with all channels is widely used in the industry, and its advantages will be more obvious. Take air conditioning as an example, its dependence on Omni channel platforms is increasing significantly. From January to September 2018, the market scale of air conditioners grew by 10.2% year-on-year, but the sales of air conditioners in Suning maintained a high growth rate of 37%

the home appliance market has been under pressure this year. According to the report, although there will be more promotion nodes in the fourth quarter, the situation that consumer demand is overdrawn cannot be changed. 1. At the same time of integrated design, more and more enterprises are transforming to high-end brands and high-end products, and the high-end positions are becoming more and more crowded, which will further reduce the pressure. The huge market competition pressure will make the brand concentration higher and higher. Driven by the objective demand for consumption upgrading, consumers will pay more and more attention to practical value

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